Website presentation, backlinks, loading speed, traffic and content are all the factors that need to be compared when evaluating a competitor's website. Compare your web traffic to your competition with convenient tools. No need to create separate projects or spend your credits. Under city #1, let us know the Zip code or city and state of your first opportunity – or where you're moving from. $295 for limited results. But it does show the top referring websites, which is not available in any other tool. Eberlin, A, 2006. Take a look if you are interested in web design and are thinking of producing a website and feel free to comment your views. https://prezi.com/yvtfofepxbfk/a-comparative-analysis-of-two-websites Social accounts are easy to watch, but hard to analyze. ii) Rewriting a tagline in the opposite. Although faulted, neither search boxes directed visitors to another site – a crucial mistake when trying to keep users on your page. Details. For example, there is a picture of Nell McAndrew and the text below says, ‘Nell McAndrew shows off her beach bod’. OK’s website is wordier which does not necessarily make it a bad as it is depends what the user is looking for. These are the times when checking out the competition is especially useful: There you have it. Available from:http://www.useit.com/alertbox/9605.html [Accessed 7th December 2010]. Seeing what your competitors rank for and how high will immediately give you ideas for content and keyphrases. Is it WordPress? References website | rankings, advertising, authority, social media. Each has its own name for the number, but they all essentially measure the same thing: the likelihood of ranking and they all use a scale from 1 – 100. Great set of resources, they remain as relevant today as they did a year ago. ( Log Out /  To better understand this tool, read How to Increase Domain Authority. The paid version will show you everything. By signing up you agree to our Privacy Policy. Beyond the number, you can use these reports to find PR opportunities. The homepage is usually first port of call for users so it is vitally important it accurately showcases the website’s potential, as Nielson (2001) identifies that visitors assess whether to stay on a page in the first ten seconds. Find out why. This gives you visibility into what tactics they’re likely using and what might work well for you. They likely have a different specialty, price point and target market. 2), seedlings at this stage were examined for phenotypic changes caused by continuous simulated drought-stresses.First, leaves from both varieties had exhibited obvious wilting when the drought treatment prolonged. So these tools offer proxy metrics. Create a free website or blog at WordPress.com. Which of their articles is getting shared the most? Similar to organic rankings, watching a competitor’s ad spending will give you insights into what might be a good investment for you. Thanks for the post. The “Alexa Rank” is an estimate of the popularity and ranking of every website globally and in every country. Size: … Are they doing retargeting? Search. Popular and powerful, we have to list this one first. One of the best known competitive metrics and tools for website analysis, Alexa provides a number that some marketers obsess over. Without using a tool, the only way to find this information would be to search for every conceivable keyphrase. Are you lagging behind in Citation Flow? Search engine optimization is a crucial tool to understand; it improves the ability to locate a website ‘naturally’ and inevitably increases the amount of unique users to a page. It also shows you which of the accounts is growing more quickly. Heatworld also had Facebook, Twitter and an account which signed members up to a newsletter and access to extra features, games and articles – encouraging loyalty to the website. Array Instruments Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2014 – 2020. USA: Ezine Articles. Once you’re in, you’ll have access to the largest database of keyphrases of any of these analysis tools: four billion keyphrases. Throughout your academic career, you'll be asked to write papers in which you compare and contrast two things: two texts, two theories, two historical figures, two scientific processes, and so on. The one most relevant to competitive analysis is Link Explorer. Here are 15 competitive analysis tools that you can use to compare your website to the other guys in many ways: search optimization, digital advertising, social media, traffic and technology. ( Log Out /  This enables easy access to the site and more promotion via social networking. It’s a popular tool. SEMRush. watermark.silverchair.com. Comparative analysis of two competing websites: The Sun Vs The Daily Mirror. Compare products, performance, market share and more with the help of this collection of templates. There’s also a “Kombat” feature that makes it easy to compare. ( Log Out /  How to Write a Comparative Analysis. Website technology is surprisingly visible, and there are tools that make it easy to sniff out exactly what’s powering your competitor’s website and what tools and plugins are bolted on. Thought I’d recommend another tool that might fit your list: https://www.zirra.com/. The purpose of analysing two competing websites in the advertising industry is to see how well they can communicate with the users of their site. I found your article very useful! If you know that a competitor is using display ads, this tool is a fast way to see the creative of all if their ads, all at once. Conclusively, I would suggest heatworld to be more appropriate for younger users, which is suggested by its features it chooses to contain and the brighter bolder layout – younger audiences need quicker stimulation to stay focused on a website. The free version is very easy to use. Don’t pay too much attention to the other guys, but never miss a chance to find the data that can help you make better decisions. When heat was searched on Facebook, it located a page which directed users to the Wikipedia page which had hyperlinks to heatworld. Available from:http://ezinearticles.com/?What-Makes-a-Good-Web-Page—Appearance-or-Usability?&id=5383064 [Accessed 7th December 2010]. Are their visitors more engaged? Features I had to analyse were: layout and design, SEO (search engine optimization), usability and accessibility for audiences and content. They both demonstrate design that is colourful and eye-catching without being overpowering and cluttered. in order to pinpoint similarities and differences between these and by doing so, to gain a deeper understanding of the subject. This is probably the most famous tool for measuring link popularity. This entry was posted on January 7, 2011, in, http://ezinearticles.com/?What-Makes-a-Good-Web-Page—Appearance-or-Usability?&id=5383064, http://www.eberlin.co.uk/whatmakesagoodwebsite.html, http://www.netmechanic.com/news/vol7/design_no4.htm, PR – Create a new RTD product aimed at men and women aged 18-25, Foreign Reporting and the Utilisation of Social Media, Evaluate the usefulness of the Tuckman and Jensen (1977) model in understanding the process a new group goes through as it functions. Argarwal and Venkatesh (2002) define usability as a ‘’Critical metric for assessing the quality of a firm’s web presence’’.It is dependent on the effective use of page design, user generated content, … This is done in an attempt to draw the user to the content of the site. No wonder people love it. Comparative analysis of two competing websites: Advertising . If so, they are well-known and successful in what they do. Use a competitive analysis template to consider and capture details of the marketing landscape in which your business exists, so you can improve your marketing decisions. Wiltshire: eberlin Web Design. Buzzsumo tags them as journalists, bloggers and influencers. Create a free website or blog at WordPress.com. Similar to Alexa, it ranks sites globally and nationally by traffic. You can also see who has linked to it. We strive to educate and collaborate with like-minded businesses to make a difference environmentally and socially. Study Their Website Content Your website content – as in, your pages and blog posts – are what you’ll use to incorporate your targeted keywords, making them an essential piece of the puzzle. The paid version of Quantcast provides demographics, behaviors and lifestyle data about visitors across websites and apps. Paid version: Starting at $495/month for Pro with unlimited results. It’s super easy to use. What are they tracking? There are no tools that will give you an accurate look into their Analytics, but there are ways to get website traffic estimates. Just put in your site to see your Domain Authority, then put in a competitor. If you think you’re competing with someone, you probably just don’t know them well enough. But Ispionage does a very nice job of grouping the phrases together with the corresponding page. Nielson (2001) also states that a websites tagline must explain what a company does and what makes it unique among competitors, and a good way to identify a successful tagline is to I’ve been using both for years but still find myself saying, “I can’t believe this information is available to me!”, These are in alphabetical order, but if I had prioritized them, I would have put SEMrush at the top! Fourteen tools to snoop on the competition. Comparative study between Amazon andFlipkart RITEE INSTITUTE RAIPUR Page 11 phone, the motox, on 19 march 2014. Quick barnacle SEO wins. The chosen sites are Saatchi and Saatchi and BBH advertising agencies. BuiltWith also has a popular (and free) Chrome extension. Simpson, T, 2010. This will instantly give you ideas on what kind of design and messaging might work well for you. Also, Serpstat can analyze your competitors’ PPC strategy and find most shared pages on the site. There is no free version, but you can get a 2-week free trial. This is one of the oldest and most trusted traffic estimators. What Makes a Good Website. Just drop in a competitor website and see their top shared posts on any social network for any date range. It only analyzes Twitter, but FollowerWonk is one of the best for quick analysis. 2. Ahrefs also includes a lot of other reports for tracking keywords and links. Originally two women’s weekly tabloid magazines, the websites are an extended platform for the current audience with extra celebrity news stories and interactive features. Heatworld had the tools which allowed users to comment and rate articles, however OK did not. You’ll also find detailed information about trends and the performance of specific pieces of content. Considering targeting a phrase? What is their estimated traffic? Ma didn’t have Bezos’ technology or business background. Online Web Page Comparison Sites Tool For Website There are many reasons why one should use this website compare tool. The websites I have chosen for comparative analysis are http://www.heatworld.com and http://www.ok.co.uk/home. USA: Library of Congress. Please wait a few minutes and refresh this page. Where are they investing their ad budgets? It’s the most recommended SEO tool on Robbie Richard’s survey of top SEOs. The darker table cells show who’s winning. website | advertising. It puts everything on a table. Grammatical mistakes are highlighted (without comment) while grading, and then logged, categorized, and fixed upon return. It’s also easy to see what phrases that competitor website is bidding on and how those bids have changed over time. If their site more popular than yours? Comparative analysis of two websites: Journalism. There are a lot of academic fields where writing a comparative essay can be beneficial to students and their educational undertaking. We’ve also shown how to do competitive analysis with each in the detailed descriptions below. A comparative essay, also known as comparison essay or compare and contrast essay, is the type of essay that specifically analyzes two subject matters. They limit the daily usage for free version, Content Chemistry: The Illustrated Guide to Content Marketing, Free version: Unlimited site info reports. Both pages are very successful in different ways, which leads me to my final point that it would be very difficult to suggest that one is overall more successful than the other because it is up to the individual user to decide what they are looking for and how well a page caters to their needs at a specific point in time. The ‘inverted pyramid’ layout of a web page which Nielson (1996) suggests to use is most present in both websites (in the articles and the home page layout. The usability of both is very easy and demonstrates exactly how a website should be in terms of navigating and using it. The pictures consume almost the entire left hand side of the page and are accompanied by text. Different slide layouts, 3D shapes, human silhouette and other graphical elements make this pack complete and useful. Ahefs provides detailed reports with search volume, projected traffic, competition and SERP analysis. Thank you! Here we’ll list them alphabetically, but you can see they have overlapping features. A company’s history and data at your fingertips. The layouts were clean without being dull and the text on the page was easy to scan as a result of this. What plugins are installed? The interactivity of heatworld’s was more successful than OK because it did not feature an automatic start, and heatworld generally had more of it, however this could be because OK are aiming to an older audience in the 18-25 age range. Both are journalistic pr sites and the usability of both sites will be analysed to give an idea of how the website is structured and see if it is made easy for their users to use. Chicago Community Member In the mid-90s, Jeff Bezos founded Amazon which began by focusing solely on selling books. Simpson (2010) states “A website with good usability and mediocre appearance will almost always outperform a website with good appearance and poor usability”, suggesting perhaps it is the most important aspect of a website. These include: Ranking and traffic estimations. Who can target the more competitive phrases? What is a Comparative Analysis? Moat. In order to add hardness to the work, finally co… What content management system are they using? But analyzing competitor websites can quickly give you ideas for your own web marketing. This indicates overall reviews in these two websites tend to have positive sentiments. 11. These go beyond competitive analysis. So the “Page Authority” of the specific pages is even more important. Interestingly heatworld does not have a tagline. It’s a lot of information. The contrast of both heatworld and OK’s is very good, black text against a black or red text against a white backdrop makes the text very clear. Price negotiable. The following areas are those which directly affect SEO and user experience, and are the elements of a website you should look to when carrying out a comparative analysis. One of the biggest insights you can gain is by comparing the behavior of your visitors to your competition. Thanks for generously sharing! Just add it to your browser and see what technology is behind any website with a single click. Social networking is accessed by a huge audience and is a very cheap and effective way to communicate. Standard. website | rankings, authority, social media, advertising. The Sun and the Daily mirror are both tabloid newspapers and both competing websites. If this new writing does not create a negative impact, it is unlikely that the original creates a positive one. If search is critical to your company, you likely need these options. Change ), You are commenting using your Google account. They each represent different aspects of digital marketing and criteria for evaluating websites. What Makes a Good Web Page – Appearance or Usability? There was little to fault with either sites usability. Flipkart later sold the moto e, cheaper than moto g, from 13 may 2014. Comparitive Analysis of two competing websites: The Huffington Post vs The Drudge Report. You can see the top five without creating an account (not very useful) or the top ten with a free account (much better). Top Ten Mistakes in Web Design. It delivers AI-generated summaries and key facts, events, IP and trademarks, relevant competitors, funding rounds and investors, news, and more. It is similar to BuiltWith but has a much nicer UI and is completely free. At a glance, you can see which specific posts are getting engagement, but the big picture is impossible to see without tools. The paid version also has excellent tools for spying on competitors rankings. These tools give you a big picture, top-line look into who is getting more visitors, when they visit, demographics and behavior data. ). However, there are a number of common measurements that are relevant for most sites. SEMrush for uncovering keyword opportunities and OSE or Ahrefs for finding backlink opportunities are critical aspects of my SEO campaigns. Definition, Concept & Usage. A few notes: Domain Authority will naturally fluctuate over time. An interesting feature “Domain VS Domain” allows you to compare up to three websites and find unique and common keywords of each. Just enter the brand name and click search. Overall heatworld has better interactivity due to its use of social networking and more effective use of video and audio which the audience could choose whether or not to play. As to backlink analysis, it measures Page Rank (authority based on the number of pages linking to it) and Trust Rank (trust based on how trustworthy these pages are). There are several methods of doing comparative analysis and Tilly (1984) distinguishes four types of comparative analysis namely: individualizing, universalizing, variation-finding and encompassing (p.82). Here is an example, if the purpose of the study is to compare two legal norms that are externally similar to one another, it will be correct to fully study the problematics of a given question, relying on those areas of legal relations in which legal norms are implemented. The main colour present on both websites is red which associates the website with their company logo – a clever form of branding. This is definitely a power user tool with many features beyond keyphrase tracking. Local Logs are a great way to work on individual grammar issues. Are their pages more likely to rank than ours? SEMrush shows both organic and paid search rankings for any site, mobile or desktop in any country. The next level of SEO competitive analysis is all about links. , I’m sorry but in my opinion, very much above SEO is the quality of the content, as well as the popularity of the website. Heatworld uses more videos to support their articles which can be played at the audiences leisure, however when OK uses video it automatically plays – something of an annoying feature. Of course, you can’t see their Analytics, but there are lots of free competitor analysis tools that will give you fast and valuable insights. Most eCommerceFuel readers will be familiar with Amazon’s history. Great tools and ideas here, Andy. In the “compare users” view, you can measure the overlap between any two accounts. ( Log Out /  . A comparative study of three social networking websites ... the three social network sites can be classified into two groups. i) To see whether if a website can be identified simply by their taglines. What framework is their site built on? However OK’s was less effective – the first result which showed up was for a totally irrelevant story involving David Beckham (although this could be a result of tactical tagging in the article which has back-fired). When making a choice, one of the simplest method that any individual can use is to make comparison between at least two items, known as comparative analysis.Depending on the feature that is the most important to you – price, quality, durability , you will compare two products and using your knowledge in order to decide upon which product to buy. When you target keywords that have different competitors than your main keywords, you should also complete an analysis of their websites to benefit your strategy. Amazing! Download our comparative analysis templates for presentations on team performance, market analysis and research. These are power tools for serious SEOs. The site with the higher authority is more likely to rank for more competitive phrases. It's easy, quick, and won't cost you a penny. OK however only advertised the ability to follow them via Twitter had. By comparing how good their usability is helps to create a good sense of how well their sites connect with their users. COMPARATIVE WEB-ANALYSIS REPORT. Fill in your details below or click an icon to log in: You are commenting using your WordPress.com account. The websites I chose were heatworld and OK! Remove low ranking phrases, low volume phrases and branded phrases. Not surprising it’s #2 on Robbie’s leaderboard. website | rankings, traffic, social media. Here’s what the filter will look like: The paid version also includes site audits, brand tracking and more. This fast, free analysis tool shows you everything that can be learned by analyzing the code of the website. 7 day free trial for the full toolset, Free version: Unlimited searches for individual site lookups. Assuming they have well-managed, well-optimized campaigns, you can see which words and phrases are getting traction with your target audience. It’s amazing how much information is public and visible. Let’s break down each type of analysis. Search engine friendliness. Dig deeper to see who shared it. This is a complete tool for tracking your competitors and yourself. Error: Twitter did not respond. This will differ from one business to the next. Are they getting more traffic? For a module called Web Communication I was briefed to analyse two competing website with the intention of discovering if there was a more successful one of the two. The fact that heatworld.com does not have one could suggest a lack of information being given to the target audience, however the more likely cause is that the branding is so successful that visitors already know the purpose of the company. The logo of each website is located in the far right corner, the first place the visitor looks, according to Nielson (2006) who identifies that users’ eyes on a web page make an ‘F’ letter. I usually ignore the competition. Free Essays on Comparative Analysis Of Two Websites . ‘Use photos of identifiable people who have a connection with the content as oppos… January 3, 2011 SheekPerspectiv Leave a comment. Serpstat has a lot of features related to competitor analysis. Just drop in the URL. You’ll need to create an account, then you can see estimated traffic levels for any website in their system. Should we ignore the competition? If you have even a tad bit of doubt about the similarity in the content of your website, then you should instead of manually reading and trying to find the matching sentences or words you can use our site compare tool. Do you have a favorite competitive analysis tool you’d like to share? Adding to the types of comparative analysis, May (1993, as cited in Azarian 2011, p. 117) offers a One of our favorite reports is the “Audience Overlap Tool” which first tells you which sites you compete with, then it shows you the phrases you’re competing for. Then, under city #2, let us know the Zip code or city and state of another city to which you may move. A comparative analysis of major online review platforms: Implications for social media analytics in hospitality and tourism. A complete and full blown analysis between two websites is required to compare the strengths and weaknesses of both. They’ve since grown into the behemoth they are today, and are now the largest online retailer in North America.Alibaba was founded in China by Jack Ma in 1999. I picked these websites because of their similar target audience of women ages 18-35 and the similar content, and they are in direct competition. They all have free tools and more powerful paid versions. Analysis of peanut drought-responses. They use the term “Domain Authority” for their metric. When searching simply for ‘heat’ or ‘ok’ in both Google and Yahoo, the websites I chose for analysis were the first result and as fairly generic words this is something of an achievement. This makes it easy to do analysis when you’re competing for a small number of high-value phrases. There are many factors which affect and help assess the overall usability of a website. Posted on January 9, 2011 by CJkenny. PS: I’ve once made the case that for content marketers, there’s no such thing as competition, only collaboration. Nielson (2006) identified that “familiar words spring to mind when users create their search queries” so perhaps this explains why both websites were easily identified by the search engine when keywords such as ‘celebrity news’ were used were (OK was the 5th result on Google, heatworld the 6th) but not when searches became specific. This super popular tool is great for social listening and blog post ideas. If you know that a competitor is using display ads, this tool is a fast way … The websites I have chosen for comparative analysis are http://www.heatworld.com and http://www.ok.co.uk/home. Together we can make an impact. Designing, building, and supporting the web since 2001. Who is sharing their content? Simply put, the context may be: 1. a certain problem, 2. a theory, 3. a main idea that relates to the main object of study. Originally two women’s weekly tabloid magazines, the websites are an extended platform for the current audience with extra celebrity news stories and interactive features. Or use the “Compare Link Metrics” tool. Thanks, George! Join over 16,000 people who receive web marketing tips every two weeks. ARGO-E offers the opportunity to companies in the civil, environmental and construction (CEE) industry, to gain unique insights on their website performance that cannot possibly be provided by Google Analytics or other similar analytics platforms. It’s very simple to find insights in SpyFu. Paid version: see placement, impressions, video ads, etc. Maybe even more so today. Overall the appearance of heatworld is more colourful and youthful, whereas OK’s homepage contains more text and smaller images. Qualitative Comparative Analysis in PDF. The suite of tools … The layout of both heatworld and OK’s homepage are very similar with the navigation bar at the top of the page and the website branded logo at the top left. Watching the other guy can be a distraction, taking my focus off of the important things like taking care of clients and sharing my best advice. Everything was easy to use a find; however the results of OK’s search box were less successful than heatworld. For example, on the homepage for heatworld the top of the page is filled mainly with stories, but as the user scrolls down the page contains more ads and less content. Also, keep in mind that ultimately, it’s pages that rank in Google, not domains. Sites with links from many other websites have higher authority, especially if the links are from sites that have high authority themselves. Thanks Andy for the awesome list. Make sure to check the more sophisticated brands, since they are more likely to be testing for engagement and optimizing. Of course, once you start to see which sites are performing well in terms of search engine rankings, you usually don’t have to look too far beneath the surface to find out why. It also puts each website into a category and shows a category rank. Available from: http://www.netmechanic.com/news/vol7/design_no4.htm [Accessed 8th December 2010]. Thomason, A, 2004. You can use tools like Similar Web and Alexa to find out how many weekly visitors each page gets, and where those leads are coming from. Starting from left to right, the user scans a page in two horizontal lines followed by one vertical. See every “money phrase” their top pages rank for! The interactive ability of a website is a crucial – it allows for the user to feel involved and stimulated. Comparative analysis of two news websites. The compare view will show you your site and anyone else’s side-by-side. It’s crucial to size up competitive content on websites and in E-Commerce, social and news media to get a holistic view of what you’re up against. PDF. (FB, Linkedin). It shows you where the followers are for any account, what time of day they are active, how influential a following is, etc. Comparative Analysis of the Paintings of Giotto and Michelangelo This essay shall compare the works of two prominent Italian artists whose works are immortalized in the StudentShare Our website is a unique platform where students can share their papers in a matter of giving an example of the work to be done. But first, write something worth linking to. What battles are they winning? With the internet having nearly two billion users, all intelligent news companies now provide online material for their readers.Politics has now turned to the internet for the distribution of its current affairs. This makes the placement of the most important (and permanent) features are in this place, and the main articles placed below on the right. I would highly recommend https://sitestacks.com/ as well. Content on both websites cannot be changed by users, however this is unlikely to be a feature users are looking for when visiting these websites – they are looking to receive information, not create it.